Bridge Consumer and Business Identities,
Unlock True Omnichannel Marketing
PersonaMAX connects professional and personal data so you can recognize the whole customer. Expand reach, improve personalization, and drive measurable growth across email, phone, digital, and direct mail.
- Over 90 million identity linkages
- AI driven identity resolution
- Deploy as a dataset or a technology layer
- Strengthen CRM and ABM performance
- Built on proprietary B2B and B2C intelligence
- High confidence identity linkages
- Compliance support and governance ready
What You Can Do With PersonaMAX
Expand Audience Reach
Combine business and consumer channels to reach the person, wherever they are ready to respons
Lift Conversion & Engagement
Recognize the full identity behind each record, personalize messaging, and reduce wasted impressions.
Strengthen CRM and ABM
Enrich systems with verified attributes that power retargeting, lookalikes, and account strategies.
Flexible Deployment
Use as a licensed dataset or integrate as a technology layer inside your stack
AI Powered Resolution
Identify matching that scales with your audiences and keeps quality front and center.
Security and Governance
Processes that are built for modern privacy expectations and enterprise review.
"As the boundaries between business and consumer behaviors continue to blur, understanding both sides of a customer's identity is essential. PersonaMAX bridges that gap, helping brands synchronize data, personalize communications, and build stronger relationships with every contact."
Fred Vakili, CEO, DatabaseUSA
How it Works
1. Ingest
Securely activate your first party records and pick enrichment options that fit the plan.
2. Resolve
AI models link consumer and business identities with high confidence and governance checkpoints.
3. Activate
Enrich systems with verified attributes that power retargeting, lookalikes, and account strategies.
Where PersonaMAX Delivers Impact
Account Based Marketing
- Target the buying committee with both professional and personal channels
- Improve match rates for retargeting
- Feed sales with verified insights
Performance Marketing
- Lift conversion by recognizing the whole person
- Reduce spend on duplicates and stale records
- Build better lookalike seeds
Lifecycle and CRM
- Enrich profiles for service and retention
- Trigger cross sell and upsell journeys
- Keep identity clean as customers move
Ready to See PersonaMAX in Action?
Book a short walkthrough and learn how identity resolution can expand reach and improve ROI across every channel.